MBA in Leisure & Tourism Management (Geneva)

100% taught in english.
Tourism is the fastest-growing industry in today's business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing understanding of international and intercultural management needs.
Why Geneva?
Studying an MBA in Leisure & Tourism Management in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
The MBA in Leisure & Tourism (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1:

• Transformational Management & Leadership
• Organizational Behavior
• Financial Reporting & Analysis
• Marketing in a Digital World
• Data Analysis for Managers
• Negotiation
• Consulting labs.
• Crafting your future.
• Corporate Finance
• People & Talent Management
• Global Economics
• Strategy & Decision Making
• Information Systems & Technology
• Communication for Success
• Legal Issues & Business Ethics
• Crafting Your Future
• Business Strategy Simulation
• International Tourism Management
• Strategic Tourism Marketing
• Environments of Tourism
• Culture & Cross-Cultural Management in Tourism
• Digital Business in Tourism

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
 

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

• Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
• Look at business from the point of view of both the consumer and the service provider.
• Explore issues that concern host-visitor relationships.
• Study the major processes within marketing through case studies and class discussion.