MBA in International Marketing

100% taught in english.
The marketing of products and services is an important aspect of any business. Effective delivery of a company's offerings is key to success in today's constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.
Additional Qualifications
While completing your MBA program, you will have the opportunity to earn a second distinct qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA on our Barcelona/Geneva/Montreux/online campus.
In order to obtain the state-recognized MBA, you must complete an extra management learning and research module, a business research report and a business competency simulation course. To earn the MSc in International Business Management, you must complete an extra business consultancy project module and a business competency simulation course. These courses are in addition to the MBA coursework. 
The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.
Both qualifications can be earned in one year of full-time study or two years of part-time study.

The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year1:

• Transformational Management & Leadership
• Organizational Behavior
• Financial Reporting & Analysis
• Marketing in a Digital World
• Data Analysis for Managers
• Negotiation
• Consulting Lab
• Crafting Your Future
• Corporate Finance
• People & Talent Management
• Global Economics
• Strategy & Decision Making
• Information Systems & Technology
• Communication for Success
• Legal Issues & Business Ethics
• Crafting Your Future
• Business Strategy Simulation
• International Marketing
• Sales Management & Strategy
• Marketing Research
• Digital Marketing Strategies
• Advertising & Media

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

• Analyze the functions of HR management and explore its strategic importance.
• Explore how companies make the most of their investments; from managing data to communications.
• Analyze and create alternative investment projects.
• Apply key principles that enhance communication and effectiveness.