Master in Marketing (Munich)

100% taught in english.
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Why Munich?
Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Foundations of Business Management
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• Business Environment
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• Applied Finance
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• Business Model
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• Seminar: Becoming a Manager
• Analytical Marketing
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• Strategic Marketing
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• Operational Marketing
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• Marketing Into Action
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• Seminar: Authentic Leadership
• Marketing Communications
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• International Marketing
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• Industrial Marketing
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• Digital Marketing
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• Seminar: Effective Negotiation

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies' success. During this program, students will:

• Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
• Understand the relationship between the customer and the company.
• Learn analytical, strategic and operational marketing competencies.
• Study the major processes of marketing through case studies and class discussion.