Master in Marketing (Geneva)

100% taught in english.
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Why Geneva?
Studying a Master in Marketing in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year1:

• Foundations of Business Management
• Business Environment
• Applied Finance
• Business Model
• Seminar: Becoming a Manager
• Analytical Marketing
• Strategic Marketing
• Operational Marketing
• Marketing Into Action
• Seminar: Authentic Leadership
• Marketing Communications
• International Marketing
• Industrial Marketing
• Digital Marketing
• Seminar: Effective Negotiation

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies' success. During this program, students will:

• Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
• Understand the relationship between the customer and the company.
• Learn analytical, strategic and operational marketing competencies.
• Study the major processes of marketing through case studies and class discussion.