Master in Fashion & Luxury Business (Geneva)

100% taught in english.
The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.
Why Geneva?
Studying a Master in Fashion & Luxury Business in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Luxury Business Management
• International Luxury Brand Management
• Fashion & Luxury Marketing
• Luxury Finance Management & HR Management
• Seminar: Sustainable Fashion & Luxury
• Luxury Industry
• Luxury & Fashion
• Luxury & Accessories
• Digital Marketing Strategies
• Seminar: Humanities
• Advertising & Communication
• Leadership
• Innovation in Materials & Technology
• Design Innovation
• Seminar: Communication Skills

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:

• Investigate the impact of fashion and luxury on sustainability.
• Learn about the brand value from the points of view of the fashion designer and artist.
• Gage the importance of the quality of the product and all the strategies surrounding it.
• Study the major processes within marketing through case studies and class discussion.