Master in Digital Business (Munich)

100% taught in english.
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.
Why Munich?
Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.
 

The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Managing Digital Business
• Digital Business Finance
• Digital Marketing Strategies
• Digital Technologies & Change Management
• Seminar: Legal Aspects in Digital Business
• Digital Business Design
• Customer Relationship Management
• Innovation & Leadership
• Social Media & Web Analytics
• Seminar: Mobile Strategy
• Global E-Commerce Trends
• The Digital Economy Ecosystem
• Crafting the Digital Business Model
• Entrepreneurship & Startups
• Seminar: Online Reputation Management

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
Discover the impact that digital business is having.
Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
Understand digital culture and gain hands-on knowledge on how to build a startup.
Study how new technologies are crafting the digital reality and what is to come in the next years.

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:

• Discover the impact that digital business is having.
• Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
• Understand digital culture and gain hands-on knowledge on how to build a startup.
• Study how new technologies are crafting the digital reality and what is to come in the next years.