Master in Digital Business (Geneva)

100% taught in english.
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.
Why Geneva?
Studying a Master in Digital Business in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Managing Digital Business
• Digital Business Finance
• Digital Marketing Strategies
• Digital Technologies & Change Management
• Seminar: Legal Aspects in Digital Business
• Digital Business Design
• Customer Relationship Management
• Innovation & Leadership
• Social Media & Web Analytics
• Seminar: Mobile Strategy
• Global E-Commerce Trends
• The Digital Economy Ecosystem
• Crafting the Digital Business Model
• Entrepreneurship & Startups
• Seminar: Online Reputation Management

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:

• Discover the impact that digital business is having.
• Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
• Understand digital culture and gain hands-on knowledge on how to build a startup.
• Study how new technologies are crafting the digital reality and what is to come in the next years.