Master Degree in Digital Marketing (MDM) from ESIC University

The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer centric vision.
The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks and ecommerce towards omni-channelling. As this is an area of development in continuous evolution, we ensure that the programme introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.
In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.
Once you complete the program, you will obtain the Master Degree in Digital Marketing from ESIC University.

• Digital strategy and digital business models 
• Strategic Marketing: The digital marketing plan 

• The market research: Social Media Listening
• Business Intelligence, data analytics and AI  
• Management based on customer data: from CRM to CDP
• Digital Project: Digital Marketing Platform
• Open Innovation in digital environments 
• Case Study Block 2: Challenges of data-driven organisations for the optimal use of data.

• Finances for digital marketing
• BST: AUOAS Amsterdam (compulsory curriculum)
• Media Planning
• Critical thinking
• lobal & Ethical citizen
• Professional skills: persuasive communication

• Web & mobile
• Digital Project: Creation of a website 
• Search engine marketing: SEO 
• Digital Project: SEO Optimisation 
• Search Engine Marketing: SEM 
• Digital Project: SEM Campaigns 
• Case Study Block 4: How to attract traffic to the web.

• Inbound Marketing & Marketing Automation 
• Social Media
• Digital Project: Ads campaigns 
• Case Study Block 5: Optimising the potential of social media.

• Channels strategy: towards omnichannel
• Digital Project: B2C E-shop
• ORC, operations & marketplaces
• Case Study Block 6: The challenges of online sales.

• Creating a digital marketing plan

This program is specifically designed for professionals from Business Administration, Marketing, and Technology areas, entrepreneurs and managers, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

• Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigour of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
• Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.
• Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact on business generation, connecting digital marketing investments with financial results.
• Know the main digital marketing tools in order to optimise the impact that the digital marketing function generates in international companies in terms of results and time to market.
• Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking etc. with the limit of ethical values and the breadth of international professional environments.

We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations.

The scholarships and grants available are as follows:

• In-house scholarships
• National scholarships
• International scholarships
• Mobility grants for international internships
• Insurance and financial aid