Global MBA in Digital Business

The Digital Business Global MBA has been designed for professionals who want to foster their technological and decision-making skills and add a differential value to increase their competitiveness in the global market.
The fundamental goal of the Digital Business Global MBA is to guide you on how to redefine the way your organization performance through digitalization. We will focus on how digital transformation will have a positive impact across all levels and departments of an organization, including Marketing, Sales, Purchasing, Logistics, Human Resources and other departments.
By completing the program, participants will have a better understanding of innovative methodology and how digital tools can improve the strategies and processes of a business. The final project is focused on a full Digital Transformation of an existing company

Block 1: Understanding Digital Foundations

• Understanding Digital Foundations
• How to gain competitiveness through digital solutions
• Module 1. Current and Digital Business Models

Block 2: Customer Centricity & Loyalty

• Customer Centricity & Loyalty
• How to adapt your company to current customers and attract new ones
• Module 1. Digital Maturity and Innovation
• Module 2. Human Resources, People Profiles

Block 3: Doing operations the right way

• Doing operations the right way
• Digital Strategies: Transformation of the value chain
• Module 1. Doing Operations the Right Way
• Module 2. Marketing and Sales
• Module 3. Finances & FICO
• Module 4. New IT Governance Models

Block 4: Innovation Accelerators

• Innovation Accelerators
• How to add digital value to your company
• Module 1. New Business Accelerators
• Module 2. Future Impacts

The Global MBA in Digital Business is aimed at professionals who want to enhance their technological and decision-making skills, as well as add a differential value to increase their competitiveness in the global market.

• Professionals: Typical participants of this program are specialists and managers of various backgrounds, looking to develop innovative skills related to Digital Transformation and Management.
• Businesses: Businesses from different industries that are keen to implement innovative methodologies, processes and management tools.
• Consultants: Consultants interested in adding value to their guidance by understanding different methodologies and applying innovative approaches to a project.

The fundamental goal of the Digital Business Global MBA is to guide you on how to redefine your organization's performance through digitalization. Throughout the course of the program, the following objectives are to be achieved:

• Gain competitiveness through digital solutions applied to the processes, methodologies and business models.
• Adapt your company to current customers and attract new ones with soft skills that can help shape the user experience around digital services.
• Implement digital strategies, transform the value chain, optimize processes by saving time and costs, while avoiding risks.
• Learn how digital transformation affects each part of the entire corporate structure and all business' departments.
• Become a digital expert, one of the most demanded profiles in the business processes of today and tomorrow.
• Perform a full digital transformation of an existing company using your own project and complete the MBA with your professional transformation already finished.