Executive Master In Digital Strategy & Leadership

You'll make a diference in your career thanks to this transformative programme and its global approach. Once you have completed the programme, you will feel conident in your abilities to solve any digital challenges you may come up against.
This Executive Master contains both online and onsite sessions, the latter of which will take place in Barcelona during a one-month period. These face-to-face sessions take on a highly strategic approach and focus on the key digital disciplines you need in order to correctly diagnose problems and make decisions.

• Strategic digital decision-making
• Digital creativity
• Digital project management
• Growth hacking
• Lean startup
• Online reputation management
• User experience (ux)

• All managers must understand digital environments. Whether you rely on in-house teams or you hire third parties to carry out your digital business plans, being able to effectively lead these actions will make all the difference when it comes to reaching success and obtaining the best return on investment.
• This Executive Master is for you if:
• You must make quick and cient decisions on digital projects.
• You already lead teams and/or projects but want further training in order to tackle digital challenges.
• You want to be more competitive and not lag behind in the employment market.
• You have an entrepreneurial spirit and want to ensure your success.
• Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.
• Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

• The massive potential your projects will gain thanks to the incorporation of appropriate digital strategies.
• How to establish your digital objectives, measure them, and optimise them.
• How to motivate your digital teams, understanding their needs and adapting yourself to each discipline.
• How to lead a digital project and significantly increase its chances for success.
• How to establish the most eficient methodologies to use for each business strategy.
• How to use growth hacking marketing strategies in order to accelerate your business's growth.
• How to manage your brand's reputation.