BBA Sports Management

The Bachelor of Business Administration (BBA) with a Major in Sports Management is designed to provide you with the organization and communication tools to manage sports events, teams, federations and sports clubs. Candidates will be equipped to become effective leaders and managers in the sports industry.

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor's, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation Subjects can be found below:

• Introduction to Sports Management
• Sports Organizations – Strategic Management
• Media Relations and Communication in Sports
• The Business of Football
• Sports in Consumer Culture
• Sports and Globalization
• Emerging Technologies in the Sports Industry
• International Sports Federations and Organizations
• Sports Events and Facilities
• Sports Industry Innovation, Creativity and Entrepreneurship
• Sports Marketing
• Managing Talent in the Sports Industry

Students, interested to join GBS bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place.  

• Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent.
• Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years.
• Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
• A 500 word essay: What can you bring to the GBS community?
• Photocopy of valid passport / National ID
• 1 reference letter

Develop the communication and technical skills required to become an effective industry professional.
Gain insight into practical business planning and management.
Learn how to efficiently plan sporting events, manage team organization, merchandising, and marketing.