Bachelor of Arts in Communication & Public Relations (Geneva)

100% taught in english.
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Degree Awarded
Option 1: EU Bachelor's degrees

• A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A university bachelor's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

Option 2: EU Bachelor's + BA (Hons) in Business Management

• A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A university bachelor's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Optional diploma:
Students studying Option 2 (EU Bachelor's + BA (Hons) in Business Management) can study an additional semester of heir specialization to earn a state-recognized Diploma of Advanced Studies (DAS) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Why Geneva?
Studying a Bachelor of Arts in Communication & Public Relations in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor's degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Option 2: EU Bachelor's + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students will focus on business management modules to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students graduate with an internationally accredited bachelor's degree from EU Business School Switzerland and a university bachelor's degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. In addition, they will be awarded a state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Students who wish to further their knowledge in one of the seven specializations can take an additional semester and earn a Diploma of Advanced Studies (título propio) with 30 ECTS awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies.
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
• Show in-depth knowledge of the major theories of communications and their applicability.
• Demonstrate proficient oral and written skills.