Bachelor in Communication

Bring out your creativity and make brands matter.

Looking for a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.

IE University's program in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out.

This program provides solid foundations and hands-on approach in the practice of communication; with a strong corporate and content creation focus. It offers our students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms.

The expertise of our faculty coupled with a truly diverse environment, provide the perfect setting to guide our students, as they tap into their creativity, to develop meaningful messages relevant to global audiences.

Year 1:
1st Semester

• Communication foundations.
• Photography and video production.
• Globalization and cross-cultural communication.
• Writing for media.
• Oral skills (IE module).
• Writing skills (IE module).

2nd Semester

• Public opinion, persuasion and engagement.
• Visual and digital media culture.
• Graphic design and infographics.
• Public affairs and non-market strategies.
• Technology fluency IE module).
• Introduction to management (IE module).

Year 2:
1st Semester

• Media and entertainment industries.
• Corporate communication.
• Digital marketing and social media.
• Visual storytelling.
• Events management.
• Professional skills (IE module).

2nd Semester

• Communication and law.
• Webs and apps design.
• Branding: identity, strategy and reputation.
• Consumer culture.
• Media relations and media training.
• Humanities (IE module).

Year 3:
1st Semester

• Advertising creativity.
• Innovation lab: creativity tools.
• Advertising management and media distribution.
• Political communication and advocacy campaigns.
• Gamification.
• Representation and media ethics (IE module).

2nd Semester

• Audience and consumer insights.
• Integrated communication strategies.
• Multimedia narrative and interactive design.
• Research methods.
• Branded content.

Year 4:
1st Semester:

• Electives.

2nd Semester

• Final project.
• Creative project management.
• Global challenges (IE module).
• Consulting for communication.

Is for individuals who are creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.